spotify only you find out how you listen

Neal Gorevic, global head of consumer marketing at Spotify, said: “‘Only You’ celebrates the uniqueness of each listener through fun stories that highlight the diverse tastes and interests across our global community. Masterminded by Alex Bodman, Spotify’s global executive creative director, the campaign dovetails with an in-app experience that furnishes users with a welter of personalized listening data, from your unique ’audio pairings’ of unrelated artists, to your song year defined by how far back in time you listen, to the time of day you are most likely to reach for your earbuds.īy providing a custom breakdown of individual listening habits, Spotify aims not to speak to the masses but address the individual by focusing on what sets each of us apart. What’s more, ‘Only You’ is built as a shareable experience, ensuring that your audio journey need not stay locked inside your head but can inspire others to venture beyond the safety of their playlists. Kicking off proceedings with a beach-bound hero film, the Spotify campaign zeroes in on the unique personality traits, quirks and expressions found within the Spotify community by giving life to one hypothetical listener with a penchant for SZA, Lil Nas X and Harry Styles.īuilding buzz in anticipation of Spotify’s end of year Wrapped initiative, which hands listeners a personalized record of their listening habits as well as customary lists of what topped the charts as a whole, the current campaign focuses more on the state of mind, behaviors and settings that contribute toward making each person’s listening experience unique. Spotify’s data-driven creative comes complete with an in-app experience, personalized playlists and supporting marketing in 22 markets across TV, social, digital and out-of-home. Spotify is placing you center stage of a tailored brand campaign to show that it’s not just what you listen to, but how you listen that matters.ĭemonstrating that each of its 356 million listeners is unique, Spotify is using its global ‘Only You’ messaging to show that with over 70m songs and 2.6m podcasts to choose from, your listening habits are as distinctive as your fingerprints.

Spotify only you find out how you listen